Integration of view heatmaps is a great addition to an already stellar Jaunt platform. Looking forward, there are a few features I’d love to see implemented.
As an author, I’d like to be able to download the data used to generate the heatmaps in a numeric form. It could be used to curate dome projections, flat media renders and drive all manner of generative experiences.
I’d like to have the tools to filter the data set based on devices used to consume the content as well as on the demographics. I noticed that when I move the object of interest from front to the back directly above the viewer – majority of the people turn over the right shoulder, while some do so over the left one. I have a snaking suspicion it may have something to do with left- and right-handedness, but could never get a test sample large enough to validate it!
Finally, I’d love to see heatmaps become a standard feature in all platforms and players supporting 360° and VR content. Such feature would be extremely valuable, especially in test screenings, and now that Jaunt made the first step, I can’t wait for the other services to follow suit.
For those interested, here is the entirety of The Pull with the heatmap overlay – generated based on all views accumulated until August 4th, 2016.